Having a hit show can draw in new users to a SVOD: 66% of 13-37-year-olds tell us that they have started to use a service to watch a specific show. The majority have started using a streaming service to watch a specific show. (Of course, YouTube videos serve as their own form of commercial for these kids.) But of course, it’s not just the lack of ads that has drawn Gen Z and Millennials to streaming-it’s the content… And with the majority of Millennial parents reporting that their children watch more content on streaming services than cable, we have an entire generation of kids being raised in an ad-reduced diet. In fact, 43% say that they pay for an ad-free version of a streaming service, like Spotify or Hulu. This could be one reason the majority also tell us that streaming services are worth the money. Gen Z and Millennials are notoriously ad-averse, and the majority (70%) of 13-37-year-olds tell us that this is actually a big reason that they use streaming services. So what is it about these streaming services that’s drawing them in? We have three stats on why young consumers have turned to SVOD for their entertainment, and will only continue to do so: Seven in ten young consumers use streaming services to avoid ads.
#Gen zed streaming full#
Older Millennials are even more likely to pay for multiple services, with a full 64% of 25-37-year-olds streamers paying for two to four services. When we looked at young consumers’ appetite for new streaming services in the wake of the Disney+ launch, we told you that the majority of Millennial streamers are already paying for more than one service, with 59% paying for two to five, and 12% paying for more than five. These are officially the post-TV generations-and Millennials and Gen Z have helped usher in the age of the streaming wars with their preferences.
#Gen zed streaming series#
Two in five say they most like to watch a TV series or video content via a streaming service on a TV screen, versus 18% who say they prefer live TV. Three quarters of young consumers tell YPulse they watch TV shows on streaming services weekly or more, versus under half who say they watch TV shows via cable. Half of young consumers are paying for multiple streaming services-here are three stats on why they’ve signed up…
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